Gillette Uses 3D Printing to Unlock Consumer Personalization
October 24, 2018
New technologies create opportunities for businesses to evolve and re-think their business models. Additive manufacturing is one such technology. 3D Printing offers advancements in prototyping and has grown to allow the creation of end-use parts. Where 3D printing excels is ease of customization, and razor manufacturer Gillette is taking full advantage of that with their new Razor Maker™ concept.
However, this level of customization required Gillette to re-think their approach to manufacturing. Previously, 3D printing was only used for prototyping designs but advancements with the material and hardware have made it viable for producing end-use parts. Cue the Formlabs Form 2. After a razor handle is designed on the website by the consumer, this stereolithography (SLA) printer allows for it to be grouped with other designs and printed in a single batch. Each handle is then washed, post-cured, coated and assembled before being shipped directly to the consumer.
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